meet victoria

Victoria Winter has dedicated 18 years to the retail industry, with the last 10 years spent scaling her own business from a successful brick-and-mortar boutique to a thriving dual-channel operation with both a physical and e-commerce presence. A self-taught entrepreneur and strategist, she now consults with businesses on streamlining operations, effective delegation, and leveraging modern tools to focus on creative growth. Victoria thrives working with outside-the-box thinkers who want to simplify their processes and unlock new potential.

speaking

I love the opportunity to share what I’ve learned over the past decade-plus as a creative entrepreneur. I’m more passionate than ever about how the world will look for creatives (despite what the media might tell you) and feel strongly that there’s so much to be optimistic about.

In my talks, I share what’s worked for me—from cultivating the right mindset to utilizing tools, hiring and delegating effectively, and keeping a team motivated. I also dive into what excites me most about the future, the opportunities I see for small businesses, and practical steps they can take now to eliminate tech overwhelm.

If you’re looking for an engaging, actionable, and empowering perspective, I’d love to connect with your audience!

consulting

I know this might sound vague, but I thrive on challenges. If you’re looking for someone to think outside the box and provide actionable implementation structure, I’m the consultant for you. My approach combines creative direction with streamlined efficiency to help you scaffold or restructure areas of your business while connecting you to the tools and strategies needed to succeed.

Areas I specialize in include Shopify, bridging the gap between brick-and-mortar and online operations, email marketing, newsletter strategy and execution, customer journey streamlining, social media strategies, and implementing automations like ManyChat. I’ve helped businesses refine their workflows, create efficient systems, and leverage tools that make work easier, not harder.

In the past, I’ve worked with teams to learn when and how to hire, build motivated and aligned teams, and tackle the challenges that come with growing a business. I also excel at turning complex or messy operations into seamless, manageable systems that set businesses up for long-term success.

My clients are creative entrepreneurs and small business owners who are ready to embrace innovation, streamline their operations, and take their businesses to the next level. If you’re ready to get clear on what’s working, fix what isn’t, and build a business that aligns with your vision and goals, I’d love to work with you.

testimonials

Working with Victoria is a dream. I was looking for more clarity around my business strategy, and Victoria more than overdelivered. It was worth every penny and more. Her ability to see your business blind spots (and approach a strategy from both an analytical and creative perspective) is pretty incredible. After implementing her recommendations, I had my highest-earning month ever!!

Courtney Johnson, Content Creator

Victoria changed the way I organize myself and my business - which has helped with our whole team's productivity and organization. She's got our whole team working smarter, not harder. What really stuck with me was how she handled everything we threw at her. Victoria made sure we understood everything. Her approach to processes and organization is truly one-of-a-kind. Working with Victoria has been a gamechanger for us. All that she taught our team helped make us stronger and more organized than ever before. I can't explain how grateful I am for Victoria's impact!! If you're on the fence about working with her, take it from me - it's a 10/10, 100% worth it decision that you won't regret!

Helen Leland, Founder The Bomb Co

Victoria's expertise as a business consultant is nothing short of exceptional. As an artist, I found that her diversified background and business experience provide a depth of knowledge and perspective that was instrumental in helping me navigate business decisions and align with professional milestones. Victoria's positive and encouraging demeanor is truly contagious, creating an environment where you feel both supported and empowered. Her genuine investment in her clients' success is both evident and impactful. I would highly recommend working with Victoria to anyone looking to elevate their business

Ryan Beck, Artist

I was incredibly intrigued with AI capabilities for ecomm businesses, but also intimidated where to dive in. Victoria has this incredible ability to breakdown seemingly complex tools into very usable daily practices to increase efficiencies for our business. She sparked a light within our entire team - now wanting to understand and learn more ways to increase their creativity + lessen the admin load.

Morgan Smith, Founder and CEO of Minnow

Shopify
Showit
Squarespace
Slack
Notion
Gen AI
Klaviyo
Substack

Instagram
ManyChat
Automations
Custom GPTs
Calendar Tools

Brick-and-Mortar Setup & Launch
Brick-and-Mortar Scaling & Optimization
Brick-and-Mortar and E-Commerce Integration
E-Commerce Strategy & Automation
Inventory Management
Purchase Order Organization & Management
Wholesale Connections & Vendor Relations

Customer Service Optimization
Team Hiring & Building
Social Media Optimization
Organic Marketing Strategies
Retail Buying (12 years of experience)
Creative Partnership Collaborations

Leadership & Team Building
Team Communication & Collaboration
Employee Training & Development
Creative Team Management
Organizational Culture Development
Community Building & Engagement
Organic Customer Acquisition Strategies
Networking & Relationship Building
Customer Experience & Journey Mapping
Public Speaking & Team Motivation

meet victoria

speaking

consulting

testimonials

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