Hi, I'm Victoria

My day job is running a retail solutions agency with my husband, Michael called The Ease Co. Together, we help independent retailers and creative founders build businesses that work beautifully behind the scenes, with a core focus on smarter inventory systems and workflows that protect creative energy & improve customer experiences. Our goal is simple: smarter solutions for an industry that often gets left out of the conversation.

But beyond all that at my core, I’m a fan. A fan of entrepreneurs, artists, designers, and anyone trying to make something that feels like them. I love the way people think, the way they see the world, and how a single good idea can ripple out and shape everything around it.

This newsletter + site is my creative outlet to share my thoughts on experiences that are currently shaping my point of view. (and dare I shamelessly admit a way to fish for more friends to share perspectives with on the world wide web??)

Thanks for being here!

-V