I'm launching a second newsletter! (why not)

For a while now, I’ve been mulling over how to share more business- and creativity-focused insights in a public way. This newsletter has been my way to connect with the outside world and strengthen my writing muscles in a year where I’ve largely stepped back from other forms of social media.

But I kept feeling like I wanted something…more.

Not just my perspective. Not just me.

I’ve been dreaming about creating a collaborative hub—a space for creative entrepreneurs to discover ideas, share insights, and grow together. Something that, one day, might outgrow me entirely and become a resource for anyone navigating this creative, entrepreneurial maze we’re all in.

And so, a new newsletter is born.

At first, I thought Instagram would be my go-to for building the “business” side of me. It seemed like a no-brainer: visual, interactive, and familiar. But honestly? It just didn’t feel right.

If you followed me on Instagram, you might remember my AI tutorials and tech tips. I loved sharing those tools, but somewhere along the way, I realized I wasn’t hitting the mark. The truth is, tools like AI are so much better when they’re tailored to your unique needs, your specific pain points. My tutorials felt too generic, and the format wasn’t letting me dive deeper into the “how” and “why” of using these tools in a way that really works.

So, I stopped. I scrubbed my feed and tried focusing on insight-sharing instead. But even that didn’t feel like me. (To be fair, I’ve been using Instagram for business for over 13 years—maybe I’m just burnt out!)

That’s where Substack comes in.

Substack feels like the right fit for what I’ve been craving: real conversations, meaningful engagement, and a slower pace that lets us go deep. Plus, it’s so user-friendly and (for now) blissfully free of spam bots.

The new newsletter will focus on:

• Creative business strategies to help entrepreneurs work smarter, not harder.

• Tools and hacks I’ve tried, tested, and loved.

• Collaborative inspiration, including insights from others in the community.

If this resonates with you, I’d love for you to check it out! My goal is to create a resource—not just me handing out advice, but a collaborative space where we all learn and grow together.

Thank you for letting me share this new direction. Whether you stick with this personal newsletter, hop over to the new one, or both—I’m so grateful to have you here.

Here is my new newsletter, . You can read my first post by clicking here!

Much love!!

V

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